A practical system for stopping missed lead follow-up
AlterLabs helps service businesses prevent missed lead follow-up with clear ownership, response-time rules, CRM stages, reminders, escalation and daily…
AlterLabs helps service businesses prevent missed lead follow-up with clear ownership, response-time rules, CRM stages, reminders, escalation and daily…
AlterLabs helps service businesses prevent missed lead follow-up with clear ownership, response-time rules, CRM stages, reminders, escalation and daily operating views.
AlterLabs helps service businesses prevent missed lead follow-up with clear ownership, response-time rules, CRM stages, reminders, escalation and daily operating views.
Make every new enquiry visible, owned and recoverable before adding more lead volume.
The operational problem
Buying more ads does not fix a leaking follow-up process. If new enquiries are not recorded consistently, assigned quickly and reviewed daily, additional demand only increases the number of missed opportunities.
The first useful system is small: one lead record, one owner, one next-action date, one escalation rule, and one daily view of what is overdue. AlterLabs builds outward from that operating core.
What AlterLabs builds
How the engagement works
Map
Document the current workflow, owners, tools and exceptions.
Prioritize
Choose the smallest release that creates reliable operating value.
Build
Implement, test edge cases and keep human review where needed.
Operate
Handoff the workflow with clear ownership and improvement notes.
Who this is best for
- Teams buying leads from Meta or Google
- Businesses receiving website and WhatsApp enquiries
- Founder-led teams where follow-up lives in memory
- Sales teams with inconsistent CRM stages
- Owners without a daily pipeline view
Clear scope before implementation
AlterLabs begins with a short follow-up audit. The recommended first release may be a CRM cleanup, a routing workflow, a dashboard, or a simpler operating checklist depending on where the leak actually occurs.
Frequently asked questions
Should we buy a new CRM first?
Not always. Clear ownership and next-action rules matter more than changing tools. The audit will show whether the current system can support the required process.
What response time should we target?
It depends on buyer intent, operating hours and team capacity. The important part is agreeing on a realistic standard and making exceptions visible.
Can old leads be recovered?
Yes, with careful segmentation and a relevant re-engagement message. Old leads should not be spammed blindly; context, consent and prior status matter.
How is this different from marketing automation?
This solution focuses on operational accountability after an enquiry arrives: ownership, next action, escalation and visibility. Campaign nurture can be added later.
Related services and guides
Show us where the workflow breaks.
Send one example of a missed lead, manual handoff or reporting gap. AlterLabs will help identify the smallest useful first build.
Discuss the first releaseThink this is your problem too?
A 20-minute Fit Call. We'll tell you honestly if we're not the right fit.
Think this is your problem too?
A 20-minute Fit Call. We'll tell you honestly if we're not the right fit.
Think this is your problem too?
A 20-minute Fit Call. We'll tell you honestly if we're not the right fit.
Think this is your problem too?
A 20-minute Fit Call. We'll tell you honestly if we're not the right fit.
What this costs
Monthly plans
- Custom Website₹1,599/mo
- or yearly₹13,499/yr
- Digital Marketing₹2,999/mo
- or yearly₹29,999/yr
Setup is free for the first 50 customers, then ₹1,999 one-time.
One-time builds
- Landing page for ads₹2,999
- Starter website₹3,500
- Business website₹7,500
- E-commerce starter, to 20 products₹14,999
Campaigns & content
- Google Search Ads setup₹3,999
- Meta Ads setup₹2,999
- Social creativesfrom ₹999
- Content packfrom ₹1,999
Upkeep & systems
- Website update₹900/edit
- Website maintenance₹5,000/yr
- CRM & workflow automationQuoted
- Dashboards & internal toolsQuoted
Systems work is scoped and quoted in writing after a Fit Call.
Prices in INR, applicable taxes extra. Ad spend is always yours and billed separately by the ad platform. Scope is agreed in writing before any work starts.
Think this is your problem too?
A 20-minute Fit Call. We'll tell you honestly if we're not the right fit.