Dashboards that show operators what needs attention today

AlterLabs builds RevOps and reporting dashboards for Indian service businesses, connecting lead sources, pipeline stages, follow-up activity and revenue…

AlterLabs builds RevOps and reporting dashboards for Indian service businesses, connecting lead sources, pipeline stages, follow-up activity and revenue…

AlterLabs builds RevOps and reporting dashboards for Indian service businesses, connecting lead sources, pipeline stages, follow-up activity and revenue movement.

AlterLabs builds RevOps and reporting dashboards for Indian service businesses, connecting lead sources, pipeline stages, follow-up activity and revenue movement.

Replace status chasing with a small set of numbers connected to action and ownership.

The operational problem

A dashboard is not useful because it has more charts. It is useful when a team can see what changed, who owns the next step, and where revenue or service delivery is getting stuck.

AlterLabs starts with operating questions, defines trustworthy source data, and builds views for owners and operators separately. The dashboard remains connected to the workflow that produces the numbers.

What AlterLabs builds

Metric and decision map
Source-data and field audit
Lead-source and conversion views
Pipeline ageing and follow-up visibility
Owner and team operating views
Data freshness and exception indicators
Export or review workflows
Dashboard operating notes

How the engagement works

01

Map

Document the current workflow, owners, tools and exceptions.

02

Prioritize

Choose the smallest release that creates reliable operating value.

03

Build

Implement, test edge cases and keep human review where needed.

04

Operate

Handoff the workflow with clear ownership and improvement notes.

Who this is best for

  • Owners asking for daily lead status
  • Sales teams managing multiple lead sources
  • Service teams tracking work-in-progress
  • Businesses moving beyond spreadsheet summaries
  • Teams that need one agreed definition of pipeline

Clear scope before implementation

Dashboard scope depends on data quality, source systems, refresh frequency and the number of operating views required. AlterLabs confirms the metric definitions and data limitations before presenting a fixed build proposal.

Frequently asked questions

Can you use our spreadsheet data?

Yes, if the fields and update process are reliable enough. The audit will identify gaps that should be fixed before the dashboard is treated as an operating source.

Can the dashboard update automatically?

Yes, when the source systems support reliable access. Refresh frequency is chosen around the business decision, not simply because real-time data sounds impressive.

Do managers and staff see the same view?

Not necessarily. Owners may need trend and risk signals, while operators need assigned work, ageing and next actions.

Can dashboard alerts trigger workflows?

Yes. Thresholds and exceptions can create internal alerts or tasks, with careful controls to avoid noisy notification loops.

Related services and guides

Show us where the workflow breaks.

Send one example of a missed lead, manual handoff or reporting gap. AlterLabs will help identify the smallest useful first build.

Discuss the first release

Think this is your problem too?

A 20-minute Fit Call. We'll tell you honestly if we're not the right fit.

Book a Fit Call
ALTERLABS · BUILT IN NCR, INDIA · © 2026

Think this is your problem too?

A 20-minute Fit Call. We'll tell you honestly if we're not the right fit.

Book a Fit Call
ALTERLABS · BUILT IN NCR, INDIA · © 2026

Think this is your problem too?

A 20-minute Fit Call. We'll tell you honestly if we're not the right fit.

Book a Fit Call
ALTERLABS · BUILT IN NCR, INDIA · © 2026

Think this is your problem too?

A 20-minute Fit Call. We'll tell you honestly if we're not the right fit.

Book a Fit Call
ALTERLABS · BUILT IN NCR, INDIA · © 2026

What this costs

Monthly plans

  • Custom Website₹1,599/mo
  •   or yearly₹13,499/yr
  • Digital Marketing₹2,999/mo
  •   or yearly₹29,999/yr

Setup is free for the first 50 customers, then ₹1,999 one-time.

One-time builds

  • Landing page for ads₹2,999
  • Starter website₹3,500
  • Business website₹7,500
  • E-commerce starter, to 20 products₹14,999

Campaigns & content

  • Google Search Ads setup₹3,999
  • Meta Ads setup₹2,999
  • Social creativesfrom ₹999
  • Content packfrom ₹1,999

Upkeep & systems

  • Website update₹900/edit
  • Website maintenance₹5,000/yr
  • CRM & workflow automationQuoted
  • Dashboards & internal toolsQuoted

Systems work is scoped and quoted in writing after a Fit Call.

Prices in INR, applicable taxes extra. Ad spend is always yours and billed separately by the ad platform. Scope is agreed in writing before any work starts.

Think this is your problem too?

A 20-minute Fit Call. We'll tell you honestly if we're not the right fit.

Book a Fit Call
ALTERLABS · BUILT IN NCR, INDIA · © 2026